The 48 shirts at WC 2026 are dominated by three brands: Nike, Adidas and Puma, with a handful of nations in other suppliers. The Belgians wear Adidas, while Germany played the last tournament in Adidas before switching to Nike in 2027.

This guide breaks down who makes each kit, what to expect from Belgium's shirt, the headline designs to watch, and how Belgian fans can buy an authentic version rather than a fake.

Who makes the kits

Three global brands account for most of the 48 shirts, with the rest split between specialist suppliers tied to individual federations. The table below shows the main split, with representative teams in each brand.

Authentic player-spec shirts typically retail around 150 euros, with cheaper replica or stadium versions sold alongside them. The split between the brands has been fairly stable for years, since federation supply deals usually run for several tournament cycles rather than changing season to season. For the teams behind these kits, the WC 2026 hub links to every nation's guide.

Belgium's shirt

The Belgians wear Adidas, under a long-standing partnership with the national federation that runs to the end of 2026. The home shirt keeps the familiar identity: a red base with gold and black detailing drawn from the national flag.

As at every recent tournament, Adidas offers two main tiers: an authentic version built to the same specification as the players wear, and a replica version with the same look at a lower price and a more relaxed fit. The home shirt usually launches first, with the away shirt following a few weeks later. Like every national shirt at the tournament, the Belgian version carries a small competition badge on the sleeve, which sets it apart from the everyday qualifying or friendly shirt.

For squad news, form and fixtures going into the tournament, see Belgium at WC 2026.

The Germany Nike switch

The biggest off-pitch story of the tournament is German. After more than 70 years with Adidas, the German federation will switch to Nike from 2027, in a deal running to 2034. The federation said Nike had made by far the best financial offer.

That makes WC 2026 the last tournament in which Germany wears the three stripes. The partnership goes back to the country's first title in 1954, so the change is a genuine break with tradition, and one reason the 2026 German kit carries extra sentimental weight for collectors. It also leaves a question over whether other long-time Adidas federations might be tempted to move.

Headline kits to watch

A few national shirts always attract the most attention, usually because of strong colour identities or a recent design talking point.

• England: the traditional clean white home shirt, with three lions on the chest. 
• Brazil: the iconic yellow and green, among the most recognisable kits in the sport.
• Argentina: the sky-blue and white stripes, worn by the holders.
• France: deep blue with red and white trim, a consistent modern look.
• Netherlands: the bright orange that stands out on any screen.
• Spain: red with navy and gold accents, a classic European palette.

Away kits are often where brands take more risk, with bolder colours and patterns than the more conservative home shirts. Belgium's red sits among the more traditional designs, while the host nations, the United States, Canada and Mexico, tend to treat a home tournament as a moment for a standout release. The full team line-up sits on the best players page.

Kit technology and trends

Modern shirts are about more than colour. With many matches kicking off in summer heat across North America, the brands lean heavily on lightweight, breathable fabrics.

• Recycled materials: most authentic shirts now use recycled polyester as standard.
• Heat management: body-mapped ventilation zones and lightweight knits help in high temperatures.
• Authentic versus replica: the authentic tier uses thinner, more technical fabric; the replica tier is heavier and cheaper.
• Detailing: heat-applied crests and trims have largely replaced stitched badges on the top tier, saving weight.

Because so many group-stage games are played in the heat, comfort and weight are genuine selling points this time, not just marketing. The same thinking extends to goalkeeper shirts and base layers, and several teams will pack lighter training and warm-up gear, since high temperatures affect the build-up to a match as much as the 90 minutes itself.

Iconic shirts of the past

Part of the appeal of a tournament shirt is its place in history. A handful of designs have outlived the teams that wore them and are still copied and collected decades later.

Designs like these are the reason the 2026 German shirt is being watched so closely: a final outing in Adidas before the switch gives it the same end-of-an-era status that collectors prize, and demand for it is expected to stay strong right through the tournament.

Buying an authentic shirt

Tournament shirts are a popular target for counterfeiters, so it pays to buy carefully. A few simple checks help Belgian fans avoid fakes. Demand tends to spike once the tournament begins, especially if the Belgians go on a run, which is exactly when poor-quality copies flood online marketplaces.

• Buy from official channels: the brand's own store, the federation shop, or established Belgian sports retailers.
• Check the price: an authentic shirt far below the usual retail level is a warning sign.
• Inspect the detailing: look for clean, consistent crests and trims and an official holographic label.
• Know the tier: decide between the pricier authentic version and the cheaper replica before you buy, so you are not overpaying for the wrong one.

If you are buying online, stick to retailers you recognise rather than unfamiliar marketplaces, where counterfeits are most common.

Frequently asked questions

Who makes Belgium's WC 2026 kit?

Adidas, under a long-standing partnership with the Belgian federation that runs to the end of 2026. The home shirt uses the familiar red, gold and black palette.

Which brand supplies the most teams?

Nike has the largest roster of leading nations, including the United States, Brazil, England, France and Portugal. Adidas and Puma supply most of the rest.

Why is Germany's kit a big story?

Because WC 2026 is Germany's last tournament in Adidas. The federation switches to Nike from 2027, ending a partnership of more than 70 years.

How much does an authentic shirt cost?

Authentic player-spec shirts usually retail around 150 euros. Replica or stadium versions, with the same look but a heavier fabric and relaxed fit, cost noticeably less.

What is the difference between authentic and replica?

The authentic version matches what players wear, with thinner technical fabric and a tighter cut. The replica version looks the same but uses cheaper, heavier material and a more comfortable everyday fit.

How can I avoid a fake shirt?

Buy from the brand store, the federation shop or a known Belgian retailer, be wary of prices that look too low, and check the crest, trims and holographic label for quality.

Do WC 2026 shirts have a special badge?

Yes. Shirts worn at the tournament carry a small competition patch on the sleeve, which is one way to tell a genuine tournament edition from a standard qualifying or friendly shirt.

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Explore more WC 2026 content

• Belgium at WC 2026
• Best players at WC 2026
• WC 2026 song and identity
• WC history and records
• WC 2026 hub

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